We were asked to create a new brand identity of Amante, a company working in the eyewear market for china and southest asia.

The mission has been to create the brand essence, representing Amante not only as a potential leader of the trade market but also as a guide for trends research, development and new designs. The mood was supposed to be a real bridge between the Asian culture and the Italian taste.

Results

Starting with the brand name, we’ve created a contemporary brand identity, which represents on one side, thanks to the minimal logo and the graphic design, the management asset and the high competence of the team, and on the other side, thanks to an appeal and dynamic pictogram and a warm colors range, a charming subject for the final consumer. We’ve created the perfect crossover from the fashion Italian taste and the creative and catchy Asian trends.